Drug May Help Combat ‘Food Porn’

It is a strange sounding term: food Porn, but you know what we mean – you’ve just had a satisfying and filling meal, but then you see the image of a gooey and enticing dessert and you’re hungry again! So is it possible to control our response to this food porn, which triggers urges in us that prompt us to eat too much of the bad kind of food?

food pornYes, says new research which has developed an anti obesity drug that could help us turn away from temptation by blunting the response of the brain to such tantalizing but unhealthy food.

Paul Fletcher and colleagues from the Cambridge University examined the anti obesity impact of a drug called Sibutramine. The subjects of the study were either given a placebo or the actual drug and their response to pictures of low calorie and high calorie food was measured.

In the study, researchers found that those people who were being administered the actual drug, ate less and also lost weight during the two weeks’ study period.

When they were shown pictures of calorie laden foods, their brains, particularly the hypothalamus and amygdala (which are connected to reward) did not respond strongly in the way that those having the placebo did.